Plywood Chair Street Posters

By: Bob Phantom | 9 March, 2010
9 March, 2010
Photo of Khyber Pass Road
Photo of Kit Kat ply chair street poster
Photo of Kit Kat ply chair street poster
Photo of Kit Kat ply chair street poster

Move over Ikea. JWT Auckland have brought flat pack furniture to the people in the form of these plywood street posters for Kit Kat. They're flat pack chairs made from ply that punters can pull off and assemble. Placed on route to summer gigs and at entrances to parks and public spaces they give punters an opportunity to take a break in an unconventional place.

Phantom Billstickers installed Kit Kat plywood street posters for JWT Auckland on our high profile sites throughout the city of sails.

 

Advertising Agency: JWT, Auckland, New Zealand

Executive Creative Director: Peter Ogden/Angus Hennah

Art Director: Jordan Young

Copywriter: Mike Ramsay

Account Supervisor: Simon Fitch

Senior Account Manager: Louisa Redshaw

Photographer: Troy Goodall

Production Manager: Darryn Warhaft

Production: Carl Moody at Bootleg

Head of TV & Content: Megan Robertson

 

 

 

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Comments

Submitted by Anonymous (not verified) on 22 March, 2010 - 15:01.

I took one of these detachable kitsets and set it up in the office. Very comfortable, very functional. Tries to come apart if you move it while sitting on it, but you'd have to be an idiot to do that. I'm gonna see if I can't find me another 5 or so and have a full set for the dining room...