Street Poster Case Study: Burger Fuel
12 March, 2010
Our congratulations to the creative team at Burger Fuel for the execution of this classic street poster campaign that embraces repetition, one of the key elements of successful street poster campaigns.
Carefully designed so the posters appear in a continuous loop it’s difficult for the viewer to distinguish where one poster starts and another finishes. It just wouldn’t be as effective to see these posters placed on their own, the Burger Fuel team obviously know this and have embraced it in the design.
Repetition has been a key element in successful street poster campaigns since inception. Often it’s a case of the target audience seeing the poster multiple times in multiple locations before curiosity gets the better of them and they decide to find out “What’s that all about?” Repetition works particularly well in busy thoroughfares and cities where people just don’t have the time to stop and read posters as they go about their business. Repetition is particularly effective in peak pedestrian and vehicle traffic times when people are outside, on the move and receptive to street posters.
Did we mention Burger Fuel make damn tasty burgers and their limited release of beer battered fries are delish.
Phantom Billstickers printed and placed these A0 posters repeatedly for Burger Fuel on our high profile sites throughout the north island.
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